Wednesday, May 23, 2007

Drink more Jarritos!

Over 50 years ago, Don Francisco “El Güero” Hill had the vision to create a line of soft drinks made from natural fruit extracts that would reflect the flavors and popular taste of the Mexican people. Made using sugar, not corn syrup! With awesome flavors like Tamarind and Pineapple, what are you waiting for? I'm drinking it right now.

Here in the U.S.A, most companies use corn syrup, which is cheaper thanks to a combination of subsidies and tariffs. And you can thank ADM for these crazy laws, because they have an army of lobbyists making sure things stay that way. Each $1 of profits earned by ADM's corn sweetener operation costs consumers $10!

Jones Soda is bucking the trend, although if you read carefully they say "all of your favorite Jones products will be available with real sugar"...which makes me worry: will there be two versions, a corn syrup and non-corn syrup version?

In any case, foreign-born sodas almost always use sugar (because it's cheaper for them), so... drink more Jarritos! Perhaps I can get this blog sponsored by them.

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